From the players perspective, entering an online casino lobby is like opening the app store to decide on which game you would like to spend money to play. This can be overwhelming as new games are pushed every month - leading to a lack in repeat play from the vast amount of potential players. Typically, a player will play our game for a session and when they return to the casino, they will move on to a new game. Our task was to add value to our game client, in the effort to influence players to return and seek out our games.
When an online casino runs a tournament, the process is done through their own platform and will usually force players out of their game in order to view their ranking, among other important statistics they want to be updated on. Our solution was to provide a less jarring experience, allowing players to monitor tournaments within our game client - empowering longer play without disrupting the flow they’ve achieved while in play.